Monday 21 January 2013

Evaluation of Newsqueeze group blog

Website evaluated: newsqueeze.wordpress.com

The reason why I would consider using newsqueeze.wordpress.com as my preferred blog for lifestyle issues is because the journalism team has ample advertising done to publicize the blog. From Facebook newsfeeds to Twitter newsfeeds, the team does a good job in presenting short descriptions of their latest posts to capture the attention of the target audience. However, I would not know whether they have infringed any copyright laws because I do not know whether there exists similar news in other news websites.

The articles that the team have put up on their group blog are very informative, but yet the length of the articles are suitable for internet browsing, and there are short videos and photos accompanying the text to capture the attention of readers for a longer period of time. The use of captivating headlines and rhetorical questions have also served to create suspense and invoke strong interest in the readers. The news stories are rather timely as well, as there is a steady flow of information every week. 

The blog layout is designed to allow easy navigation for the readers as I do not need to go through many layers to access the information I would be interested in. The tabs such as entertainment, fashion & lifestyle, food and technology cater to my specific needs and just by clicking on the tabs, I would get my preferred genre of news. However, I feel that the tabs such as news, feature and commentary could be incorporated into the specific genres instead of standing on their own. The pages on the website does not take a long time to download, and the different kind of information may well cater to the needs of the general population, be it the old or the young. 

However, I feel that what is lacking in the blog are interactive elements that can make people stay on the website for a longer period of time. Interactive elements such as chat boxes, forums, or even games could be incorporated into the website. The team have served to present the most timely, informative stories, but have failed to meet the interactive criteria. 

It can be seen that the team, when sourcing information from interviewees, have displayed professionalism in their job field. Shots taken with interviewees have also served to display the credibility of the information the team have sourced for. 

The website can maintained regularly in the long run because the organizational structure is very consistent and organized. Adding to the fact that Wordpress easy to utilize, there should not be a problem if anyone wants to take over the entire operation and management of the website. It definitely requires the teamwork of a whole team to ensure consistent flow of news though. 

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